Category Archives: News

Industry Insights

Week of May 15, 2017 [row] [span1] [/span1] [span7] Facebook’s lead ads just received a major improvement: offline conversion data. [button text="See Full Article" link="http://marketingland.com/facebook-offline-conversion-solution-lead-ads-214133" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Pinterest’s object-recognizing Lens feature now also scans QR codes. [button text="See Full Article" link="http://marketingland.com/pinterests-object-recognizing-lens-feature-now-scans-qr-codes-214164" style="default" size="normal" target="_blank" display="inline" icon="no"]…
Read more

Industry Insights

Week of May 8, 2017 [row] [span1] [/span1] [span7] YouTube pauses search ads to implement brand safety measures. [button text="See Full Article" link="http://marketingland.com/youtube-pause-search-ads-brand-safety-implementation-213976" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Snapchat debuts a self-serve tool to buy ads on the mobile app, called Snapchat Ad Manager. [button text="See Full Article" link="http://marketingland.com/snapchat-rolls-self-serve-platform-vertical-video-ads-213501"…
Read more

Industry Insights

Week of April 7, 2017 [row] [span1] [/span1] [span7] YouTube unveils new rules to vet channels who advertise in order to protect brands from appearing next to questionable content [button text="See Full Article" link="http://adage.com/article/digital/pewdiepie-declares-adpocalypse-youtube-makes-rules/308591/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook gives agencies more transparency following metrics blunders [button text="See…
Read more

Industry Insights

Week of March 25, 2017 [row] [span1] [/span1] [span7] Pinterest Launches “Propel”, a Hands-On Support Program for New Advertisers [button text="See Full Article" link="http://marketingland.com/pinterest-launches-propel-hands-support-program-new-advertisers-210598" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Mobile Now Accounts for Nearly 70% of Digital Media Time [button text="See Full Article" link="http://marketingland.com/mobile-now-accounts-nearly-70-digital-media-time-comscore-210094" style="default" size="normal" target="_blank" display="inline" icon="no"]…
Read more

Industry Insights

Week of March 17, 2017 [row] [span1] [/span1] [span7] Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook. [button text="See Full Article" link="http://adage.com/article/digital/google-ramps-header-bidding-alternative-ebda/308434/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Unveils a New Ad Format, Called “Collections”, Meant to Drive Product Awareness and Sales for Brands. [button text="See…
Read more

Industry Insights

Week of March 10, 2017 [row] [span1] [/span1] [span7] xAd Reveals a New Location-Based Ad Model Where Brands Only Pay for an Ad When Customers Walk Through the Door [button text="See Full Article" link="http://marketingland.com/cost-per-visit-xad-brings-search-like-performance-mobile-advertising-209306" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram, Snapchat, Twitter, and Others Are Facing Pressure to Allow…
Read more

DigiKnow?

Week of February 20, 2017 [row] [span1] [/span1] [span7] Much to the Delight of Brands, Facebook Videos Will Now Play With the Sound on by Default [button text="See Full Article" link="http://adage.com/article/digital/facebook-videos-play-sound-default/307983/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Report: Facebook Engagement Down Across the Board, but Influencer Marketing Continues to Perform…
Read more

DigiKnow?

Week of February 13, 2017 [row] [span1] [/span1] [span7] Competitors Leave Twitter in the Dust [button text="See Full Article" link="https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Opens Itself to Ad Measurement Audit, Giving Brands More Control Over Video Ad Buys [button text="See Full Article" link="http://marketingland.com/facebook-opens-measurement-audit-gives-brands-control-video-ad-buys-206387" style="default" size="normal" target="_blank" display="inline"…
Read more

DigiKnow?

Week of February 6, 2017 [row] [span1] [/span1] [span7] Pinterest Begins Testing Search Ads on the Social Media Platform [button text="See Full Article" link="http://adage.com/article/digital/pinterest-doubles-search-advertising-biz/307771/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1486581732?utm_visit=1984901" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook is Refining its Ad Measurement Offerings to Give Markets More Information About Their Campaigns [button text="See Full Article" link="http://adage.com/article/digital/facebook-marketers-data-tools-compare-tv/307767/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1486489455?utm_visit=1984901"…
Read more

DigiKnow?

Week of January 30, 2017 [row] [span1] [/span1] [span7] Facebook updates News Feed algorithm to focus on video completion rates [button text="See Full Article" link="http://marketingland.com/facebook-video-completion-rates-204788" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Inmoji allows brands to create sendable, emoji-like stickers that they refer to as “Interactive Emojis” [button text="See Full Article"…
Read more

DigiKnow?

Week of January 23, 2017 [row] [span1] [/span1] [span7] Pinterest to expand their advertising services by rolling out ad group functionality to paid campaigns in about a month. [button text="See Full Article" link="http://marketingland.com/pinterest-ad-groups-203882" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram accounted for 70% of GQ’s social revenue last year, bolstering…
Read more

DigiKnow?

Week of January 16, 2017 [row] [span1] [/span1] [span7] Google appears to be introducing a simple website creation tool for small businesses. [button text="See Full Article" link="http://marketingland.com/google-taking-another-run-simple-website-creation-small-businesses-203468" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook’s extended Ad Network now serves ads to over one billion people. [button text="See Full Article" link="http://adage.com/article/digital/facebook-serving-ads-washington-post-rolling-stone/307486/"…
Read more

DigiKnow?

Week of January 9, 2017 [row] [span1] [/span1] [span7] Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their Facebook followers. [button text="See Full Article" link="http://marketingland.com/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook plans…
Read more

DigiKnow?

Week of January 2, 2017 [row] [span1] [/span1] [span7] Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase. [button text="See Full Article" link="http://thegossagency.com/2017/01/05/iab-advertising-report-finds-marketers-cant-stop-spending-on-digital/" style="default" size="normal" target="_self" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google will now actively work to pair brands…
Read more

IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital

By George Slefo. Published on December 28, 2016. [row] [span8] Digital advertising is on a relentless path toward gobbling up more ad dollars, with marketers spending a record-breaking $17.6 billion on digital in the third quarter of 2016. That represents a 20% year-over-year increase, according to a report released Wednesday by the Interactive Advertising Bureau.…
Read more

The Death of the Click: The Impact of Voice Search

By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t too long ago that search engines were the jewel in the crown for marketers. Long before social media, digital channels and mobile apps, search engines ignited the digital revolution for marketing campaigns. However, every now and then a new technology…
Read more

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months. Tim Peterson on December 16, 2016 at 11:00 am It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for…
Read more

Salesforce moves beyond first-party data with Krux integration

The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform. Barry Levine on December 16, 2016 at 10:46 am In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing…
Read more

5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
Read more

US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 at 2:00 pm During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any…
Read more

Advertising is Crucial for Mobile App Developers

Report: Most users will need multiple exposures to an app before they download TUNE study based on a mix of consumer survey and app download data. Greg Sterling on November 11, 2016 at 2:14 pm How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and…
Read more

Facebook Attempts to Restore Trust With Advertisers

In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics. Ginny Marvin on November 16, 2016 at 9:00 am In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience…
Read more

ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…
Read more

ADmirable: Chipotle’s New Campaign

Fast food giant Chipotle recently came out with an animated short about two kids who grow up locked in competition with each other. The heartwarming video works because it captures Chipotle’s brand distinction in an entertaining way that resonates with others. Memorable brands don’t just offer great products or services, they connect with their audience…
Read more

Can You Switch Me Now? Good.

by Ryan Laffler, Account Manager What happens when your company burns bridges with the spokesperson of your advertising campaign? What happens when that same, iconic spokesperson joins forces with your competitor? Well that’s what just happened to Verizon Wireless, and we’re not sure if Aloe Vera is going to be enough to soothe the burn.…
Read more

Instagram, Twitter to Expand Video Advertising Opportunities

Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s the big deal? Video ads cost more on average to make than banner ads, and they also take more time for a viewer to digest. Are they even worth it? Absolutely. A 2014 study by Millennial Media showed that engagement…
Read more

YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read more

2016 Marketing and Advertising Trends Roundup

2016 is right around the corner, so we’ve rounded up 10 pieces of the top advice about marketing and advertising trends to help your business reach new heights next year. Share this with everyone you work with, then schedule a brainstorming session so January 1, 2016 can’t sneak up on you. Forbes “Video ads will start…
Read more

Holiday Shopping Insights

There are 59 days until Black Friday, 62 days until Cyber Monday, and 87 days until Christmas, and those numbers mean people are absolutely thinking about holiday shopping. How can your company cut through the clutter with your marketing and advertising? We've rounded up some insights about 2015 holiday shopping to help your business shine this holiday season.…
Read more

Digital Marketing Trends 2015

For August, we’re talking about digital marketing on the blog, and we’re kicking off this series with a roundup of some of the latest digital marketing trends. Here are 5  articles and their best nuggets that caught our eye recently: Digital Marketing Trends: A Mid-Year Review via Sellpoints “We’ve seen the news about Google introducing…
Read more

Tourism Marketing Roundup

This month, our blogs will focus on tourism marketing insights and trends. To kick things off, we've rounded up 5 tourism marketing campaigns/announcements that have caused a stir in recent months. 1. New Orleans Summer Campaign "We are showing that New Orleans can be special for families, for those who enjoy the high life, or enjoying…
Read more

New Tourism Client, Mitchell County

The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...
Read more