We all knew this was coming. Trends for the last five years have forecasted it and many in the web design and development industry have braced for its impact. Mobile website views are dominating how your users are viewing your website. 2017 marked the first year mobile website views eclipsed desktop views coming in at…
Read more
Industry Insights
[row] [span1] [/span1] [span7]Using Facebook for B2B Lead Generations [button text="See Full Article" link="http://adage.com/article/digitalnext/facebook-b2b-lead-generation/309368/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7]37% of Consumers say Ads Placed Next to Offensive Content Impact Brand Perception [button text="See Full Article" link="http://marketingland.com/37-consumers-say-ads-placed-next-offensive-content-impact-brand-perception-217504" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Twitter Gives…
Read more
Swipe and Scroll: 4 Ways Mobile is Shaping Advertising
By: Claire Wilcox These days mobile devices seem to be an extension of the human body. A millennial without a phone is like a baby without a pacifier. No wonder marketers are pushing themselves to take on the challenge and opportunity of reaching audiences on the go. It is determined that by 2021, 81% of…
Read more
Industry Insights
[row] [span1] [/span1] [span7] Facebook’s lead ads just received a major improvement: offline conversion data. [button text="See Full Article" link="http://marketingland.com/facebook-offline-conversion-solution-lead-ads-214133" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Pinterest’s object-recognizing Lens feature now also scans QR codes. [button text="See Full Article" link="http://marketingland.com/pinterests-object-recognizing-lens-feature-now-scans-qr-codes-214164" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1]…
Read more
Industry Insights
[row] [span1] [/span1] [span7] YouTube pauses search ads to implement brand safety measures. [button text="See Full Article" link="http://marketingland.com/youtube-pause-search-ads-brand-safety-implementation-213976" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Snapchat debuts a self-serve tool to buy ads on the mobile app, called Snapchat Ad Manager. [button text="See Full Article" link="http://marketingland.com/snapchat-rolls-self-serve-platform-vertical-video-ads-213501" style="default" size="normal" target="_blank" display="inline" icon="no"]…
Read more
Industry Insights
[row] [span1] [/span1] [span7] YouTube unveils new rules to vet channels who advertise in order to protect brands from appearing next to questionable content [button text="See Full Article" link="http://adage.com/article/digital/pewdiepie-declares-adpocalypse-youtube-makes-rules/308591/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook gives agencies more transparency following metrics blunders [button text="See Full Article" link="http://adage.com/article/digital/facebook-moves-offer-agencies-transparency/308578/" style="default" size="normal"…
Read more
Admirable Series: Killing Two Brands with One Ad
By: Claire Wilcox, Account Support Intern In a rising digital age, millennials don’t want more stuff, they want more experience. And brands will pay the price if they don’t adapt. Not only does Gen Y favor a trip (including lots of selfies) over a new car or wardrobe, it favors existential ads that connect with…
Read more
Industry Insights
[row] [span1] [/span1] [span7] Pinterest Launches “Propel”, a Hands-On Support Program for New Advertisers [button text="See Full Article" link="http://marketingland.com/pinterest-launches-propel-hands-support-program-new-advertisers-210598" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Mobile Now Accounts for Nearly 70% of Digital Media Time [button text="See Full Article" link="http://marketingland.com/mobile-now-accounts-nearly-70-digital-media-time-comscore-210094" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1]…
Read more
Industry Insights
[row] [span1] [/span1] [span7] Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook. [button text="See Full Article" link="http://adage.com/article/digital/google-ramps-header-bidding-alternative-ebda/308434/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Unveils a New Ad Format, Called “Collections”, Meant to Drive Product Awareness and Sales for Brands. [button text="See Full Article" link="http://marketingland.com/facebooks-shoppable-collection-ad-latest-iad-like-format-209886" style="default" size="normal"…
Read more
Industry Insights
[row] [span1] [/span1] [span7] xAd Reveals a New Location-Based Ad Model Where Brands Only Pay for an Ad When Customers Walk Through the Door [button text="See Full Article" link="http://marketingland.com/cost-per-visit-xad-brings-search-like-performance-mobile-advertising-209306" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram, Snapchat, Twitter, and Others Are Facing Pressure to Allow 3rd Party Audits of Their…
Read more
7 Best Practices for B2B Social Media Marketing
By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when thinking about brands on social media. But social media also provides a huge opportunity for B2B brands that should not be overlooked. According to Salesforce, “Social media accounts for a third of all time spent online.” And while B2B brands…
Read more
What Is A Website Audit, and Why Do I Need One?
By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Much to the Delight of Brands, Facebook Videos Will Now Play With the Sound on by Default [button text="See Full Article" link="http://adage.com/article/digital/facebook-videos-play-sound-default/307983/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Report: Facebook Engagement Down Across the Board, but Influencer Marketing Continues to Perform Strongly for Brands [button text="See…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Competitors Leave Twitter in the Dust [button text="See Full Article" link="https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Opens Itself to Ad Measurement Audit, Giving Brands More Control Over Video Ad Buys [button text="See Full Article" link="http://marketingland.com/facebook-opens-measurement-audit-gives-brands-control-video-ad-buys-206387" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1]…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Pinterest Begins Testing Search Ads on the Social Media Platform [button text="See Full Article" link="http://adage.com/article/digital/pinterest-doubles-search-advertising-biz/307771/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1486581732?utm_visit=1984901" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook is Refining its Ad Measurement Offerings to Give Markets More Information About Their Campaigns [button text="See Full Article" link="http://adage.com/article/digital/facebook-marketers-data-tools-compare-tv/307767/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1486489455?utm_visit=1984901" style="default" size="normal" target="_blank" display="inline" icon="no"]…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Facebook updates News Feed algorithm to focus on video completion rates [button text="See Full Article" link="http://marketingland.com/facebook-video-completion-rates-204788" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Inmoji allows brands to create sendable, emoji-like stickers that they refer to as “Interactive Emojis” [button text="See Full Article" link="http://marketingland.com/inmoji-launches-first-self-service-platform-interactive-emoji-like-icons-stickers-204638" style="default" size="normal" target="_blank" display="inline"…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Pinterest to expand their advertising services by rolling out ad group functionality to paid campaigns in about a month. [button text="See Full Article" link="http://marketingland.com/pinterest-ad-groups-203882" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram accounted for 70% of GQ’s social revenue last year, bolstering the site’s credibility and value…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Google appears to be introducing a simple website creation tool for small businesses. [button text="See Full Article" link="http://marketingland.com/google-taking-another-run-simple-website-creation-small-businesses-203468" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook’s extended Ad Network now serves ads to over one billion people. [button text="See Full Article" link="http://adage.com/article/digital/facebook-serving-ads-washington-post-rolling-stone/307486/" style="default" size="normal" target="_blank" display="inline" icon="no"]…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their Facebook followers. [button text="See Full Article" link="http://marketingland.com/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook plans to add mid-roll video ads…
Read more
DigiKnow?
[row] [span1] [/span1] [span7] Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase. [button text="See Full Article" link="http://thegossagency.com/2017/01/05/iab-advertising-report-finds-marketers-cant-stop-spending-on-digital/" style="default" size="normal" target="_self" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google will now actively work to pair brands with YouTube creators to produce…
Read more
Chuck Archerd Digital Case History
Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and LinkedIn, targeting users based on geography and political affiliation to achieve a whopping 642,000 impressions in only 8 weeks with…
Read more
Study: 55 percent of mobile dollars wasted
More than 70 percent of mobile ads fail to create a positive user experience. Greg Sterling on December 21, 2016 at 9:55 am A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand…
Read more
IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital
By George Slefo. Published on December 28, 2016. [row] [span8] Digital advertising is on a relentless path toward gobbling up more ad dollars, with marketers spending a record-breaking $17.6 billion on digital in the third quarter of 2016. That represents a 20% year-over-year increase, according to a report released Wednesday by the Interactive Advertising Bureau.…
Read more
The Death of the Click: The Impact of Voice Search
By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t too long ago that search engines were the jewel in the crown for marketers. Long before social media, digital channels and mobile apps, search engines ignited the digital revolution for marketing campaigns. However, every now and then a new technology…
Read more
Google launches a new look for recipes in the mobile search results
Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search. Barry Schwartz on December 29, 2016 at 9:17 am Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the…
Read more
Google now showing product schema rich snippets in image search results
Google Image Search now supports product schema markup in the mobile image search results. Barry Schwartz on December 14, 2016 at 8:45 am Google is now displaying rich snippets via product schema markup in the Google Image Search results. If you do a Google image search on a smartphone and click on a result that…
Read more
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on December 15, 2016 at 3:00 pm Google is continuing to test its new promoted pin ads — now formally dubbed Promoted Places — in Google Maps with a small group of retailers. The pilot is running in the Google Maps…
Read more
Facebook’s latest measurement error undercounted Instant Articles traffic
For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months. Tim Peterson on December 16, 2016 at 11:00 am It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for…
Read more
Reserve with Google: Deeper booking integration through search and Maps
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 at 11:32 am Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much…
Read more
Advertisers are cooling on Snapchat Live Stories
With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media buyers. In addition to Discover, Live Stories is one of two media-driven features inside the Snapchat app. Available alongside Discover on the Stories and Discover pages, Live Stories provides content curated around different events and topics — everything from a…
Read more
Report: 91 percent would use abandoned apps again if disliked issues addressed
Survey also finds users have average of 35 apps, half used at least weekly. Greg Sterling on December 7, 2016 at 8:18 pm Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is concentrated in a relatively small number of top apps that people…
Read more
Instagram Story links get 15–25% swipe-through rates for brands, publishers
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016 at 9:00 am Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to…
Read more
New features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at 2:27 pm It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape…
Read more
What Businesses Should Know About Local SEO
By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Businesses should optimize their local search ranking and provide content to encourage traffic from their local geographic region as well. According to…
Read more
5 Marketing Predictions for 2017
By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
Read more
Advertising is Crucial for Mobile App Developers
Report: Most users will need multiple exposures to an app before they download TUNE study based on a mix of consumer survey and app download data. Greg Sterling on November 11, 2016 at 2:14 pm How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and…
Read more
Brands Will Soon Have an Analytics Tool for Their Facebook Messenger Bots
Facebook has created its own analytics tool for Messenger bots Facebook's free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics. Tim Peterson on November 15, 2016 at 2:12 pm With more than 34,000 Messenger bots on the market since their April 2016 debut,…
Read more
The Power of Online Reviews (and How You Can Improve Yours)
70% of consumers will leave a review for a business when asked Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual Local Consumer Review Survey. Sherry Bonelli on November 14, 2016 at 10:03 am A business’s online reputation is more important than ever.…
Read more
Pinterest Testing the Waters With Autoplay Ads
Pinterest queues up autoplay video ads for new Explore tab American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads. Tim Peterson on November 15, 2016 at 2:12 pm A few months after introducing click-to-play video ads, Pinterest is catching up with the times —…
Read more
7 Ways to Improve Your Search Rank Using Social Media
By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use it to engage with customers, sell products, market new products, for PR. But did you know that social media can also help your SEO? That’s right! And while its effect on your search results is indirect, it goes a long…
Read more
4 Reasons Why Your Brand Should Use Instagram Stories
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely. Just like Snapchat Stories, Instagram Stories are available to be seen by all followers of a user…
Read more
“Webrooming” is Shaking Up the Retail World
By Ryan Laffler, Account Manager/Digital Director For brick-and-mortar retailers, the internet has been a mixed bag. Sure, it allows them to reach a much wider audience than a street corner ever will, but it also begs the question: “Why have a brick-and-mortar location at all”? With costly overhead and property taxes, it can seem as…
Read more
Top 5 Mobile Advertising Trends in 2016
By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…
Read more
Digital Advertising Statistics You Need to Know (Infographic)
Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
Read more
YOUR EMOJI SAYS IT ALL
By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words, especially with today’s language evolving with the usage of emoji characters. Emojis are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet. Instagram calls emoji…
Read more
Can You Switch Me Now? Good.
by Ryan Laffler, Account Manager What happens when your company burns bridges with the spokesperson of your advertising campaign? What happens when that same, iconic spokesperson joins forces with your competitor? Well that’s what just happened to Verizon Wireless, and we’re not sure if Aloe Vera is going to be enough to soothe the burn.…
Read more
7 Digital Marketing Takeaways from the Digital Summit 2016
By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…
Read more
YouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read more
5 Tools to Get More Out of Instagram
Instagram can net some powerful results for businesses thanks to its quick and easy ways for your customers to engage with just a tap on the screen, and its scroll-ability keeps people glued to their feeds. An image posted to Instagram can easily gain tens or hundreds of likes or comments, whereas a Facebook or Twitter…
Read more
Is That For Here, or To-Go? Tourism Marketing in a Mobile World
We stand in the middle of an ever-evolving digital revolution, my friends, and that revolution is being delivered via emerging mobile technologies, apps, smart phones, and tablets...
Read more