Category Archives: Clients

Classic Creative: Georgia Power

By Jeff Goss, President/Creative Director The utility industry was going through a government deregulation to prevent monopolies. In a nutshell, this meant sudden and new competition for our client Georgia Power. The challenge was to prevent client defection for cheaper alternatives now available. We came up with a solution directly derived from the question “Why…
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The Do’s and Don’ts of Branding in 2017

By Chloe Ayres, Senior Designer Just as our personality is a mixture of inherent traits and characteristics that develop over time, your brand is a mix of existing factors and developed characteristics. Branding is how you shape and communicate that personality to your customers. While some truths of branding will always stand the test of…
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Classic Creative – Austin Quality Foods

By Jeff Goss, President/Creative Director We conducted our Brand Exercise “Benefits Testing” to arrive at the primary benefit “End the hungries.” It sounds pretty obvious now, but it wasn’t so obvious before. Product benefits led to options like after-school snack, perfect travel food, most fulfilling and convenient snack, sports energy (this was before all the…
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Chuck Archerd Digital Case History

Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and LinkedIn, targeting users based on geography and political affiliation to achieve a whopping 642,000 impressions in only 8 weeks with…
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What Businesses Should Know About Local SEO

By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Businesses should optimize their local search ranking and provide content to encourage traffic from their local geographic region as well. According to…
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Award Series: Sky Dive North Georgia

By Jeff Goss, President/Creative Director Small client, small budget: How do you get the word out? It was the perfect fit: Creation of powerful headlines to go in, well, “Headlines,” Atlanta’s premier facilitator of restroom advertising. You might say our ads were in the toilet — strategically placed above the urinals. The look was simple:…
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New Creative: Alliance AutoGas

By Ryan Laffler, Account Manager Our client, Alliance AutoGas, proudly offers fleet managers across America the ability to convert their fleets to propane autogas, one of the cleanest burning fossil fuels known to man. In creating this digital direct piece, we aimed to create an emotionally compelling advertisement that highlighted this product benefit, contrasted it…
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7 Ways to Improve Your Search Rank Using Social Media

By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use it to engage with customers, sell products, market new products, for PR. But did you know that social media can also help your SEO? That’s right! And while its effect on your search results is indirect, it goes a long…
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Branding Process Kicks Off For Elizabeth City, NC

By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process. Located on the Pasquotank River in Eastern North Carolina, Elizabeth City truly is a gem of Southern charm and culture. The branding process uncovered Elizabeth…
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Classic Creative – Haywood County

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
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4 Reasons Why Your Brand Should Use Instagram Stories

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely. Just like Snapchat Stories, Instagram Stories are available to be seen by all followers of a user…
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Award Series: The Thoms Estate

By Jeff Goss, CEO/Creative Director The heir to a 100-acre estate in the heart of Asheville partnered with GDR (Global Development Resources), our client, for an environmentally responsible development design that paid respect to the property and her father, who established the estate in 1937. Her mother was an artist, as were many in her…
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YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
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The Blue Dot Back-up Plan

By Dari Mullins, Senior Account Manager   Recently I was reminded the importance of always having a back-up plan. So often we rush through life from planning trips to attending events and numerous work functions. Usually we rarely plan for these things and hardly ever do we have a back-up plan. I found out that…
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Series: Corporate Identity Development (Logo Design)

By Chloë Ayres, Head Designer Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark that expresses an entire brand. What would Nike be without the swoosh? Would Citibank be as distinctive without the…
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Behind the Scenes at Recent Client TV Spot and Catalog Shoot

Over the past couple of weeks, we've been working on a TV spot for our client, Blossman Gas, as well as being on set for the photo shoot for their upcoming fall catalog we're producing. Here are some behind the scenes photos of these events, which are such fun, interesting days for us here at…
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Virgin Islands Telephone Company Super Bowl Spot

By Jeff Goss, CEO The Virgin Islands Telephone Company had been our client for about three years before our greatest opportunity presented itself: a chance to do a Super Bowl spot. Our focus had been on print, television, and a public relations  campaign, with a concentration on  stemming complaints about the quality of service in…
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Creative History – Disney’s Vero Beach

Vero Beach was chosen due to the stretch of available land on the Southeast coast and its proximity to The Magic Kingdom. With a construction trailer and grading still taking place on the property, we began the marketing for the first Disney Resorts outside of the Walt Disney World Resort with “Disney Magic In a…
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Blossman Fall/Winter Print Catalog

As The New York Times reported earlier this year, "After years of decline, the number of [print] catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group." Other stats to keep in mind about print catalogs from the article: About 90 million Americans make…
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Ideation Workshop Brainstorms Brand

  Big thanks to the Natchez Democrat for their latest story about our recent ideation workshop for the city of Natchez. Full story below and on their website at http://www.natchezdemocrat.com/2015/10/16/ideation-workshop-brainstorms-brand/. Before the branding comes the brainstorming. That's the mindset The Goss Agency--an Asheville, NC based cultural tourism branding firm--is taking in its quest to identify a…
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Visit Natchez Convention & Visitors Bureau Retains The Goss Agency for Branding Services

PRESS RELEASE Branding Agency to Work in Conjunction with New Public Relations Agency NATCHEZ, MS, September 1, 2015 – The Visit Natchez Convention & Visitor’s Bureau has contracted The Goss Agency, one of America’s leading cultural tourism branding services firms, to direct a comprehensive brand audit of the 300-year-old historic destination. The Goss Agency will work in…
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New Website for Haywood County

We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
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Advertising Paradise: St. Lucia

--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing, unspoiled destinations, and islands in the Atlantic, yet the branding “Simply Beautiful” with a hibiscus flower, a flower that existed on my own street in Atlanta, could be for any place, many places. After the airline lost our luggage, and…
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Tourism Marketing Roundup

This month, our blogs will focus on tourism marketing insights and trends. To kick things off, we've rounded up 5 tourism marketing campaigns/announcements that have caused a stir in recent months. 1. New Orleans Summer Campaign "We are showing that New Orleans can be special for families, for those who enjoy the high life, or enjoying…
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A Numbers Game: A PPC Case Study Update

By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
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New Brand Image and Website for Paradise Beach Resort

The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website  Asheville, North Carolina - The Goss Agency recently launched a new website and brand image for Cozumel’s stunning Paradise Beach Resort, one of the most pristine, idyllic destinations in all of Mexico. The branding work began with an evaluation of the property…
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New Tourism Client, Mitchell County

The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...
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Haywood County TDA Campaign

"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…
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Be Your Competitor’s Customer

In my last blog post, I discussed being your own customer, and the eye-opening information it provides to marketing directors as they continuously evaluate their marketing efforts...
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How To Be A Great Client

Clients come from all kinds of backgrounds these days. Many of them have not had training in marketing and even fewer have actually worked in agencies. So, how could a client know what it takes to be a...
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