CHALLENGE

Polypropylene fabrics and fibers for a variety of manufacturing from clothing to skis, and highway erosion barriers. North America: Atlanta, GA.

ACTION

By compiling data and available research, some conducted by the industry and some by Amoco over the decades, we repackaged and presented this information on their website and collateral in an informative and educational manner technically helpful in executing and specifying a project for civil engineers.

RESULT

Thus, Amoco Fabrics and Fibers was established as the authority in geo-textiles and it was a risk to do a job without their knowledge. This positioning was carried out in direct mail and ads in industry publications that struck the emotions surrounding the risk.