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Week of January 9, 2017


1-01
Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their Facebook followers.

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1-02
Facebook plans to add mid-roll video ads limited to 15 seconds in length to its social platform this year.

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1-03
Instagram is testing video ads in Stories with select publishers and content creators.

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1-04
Google will launch automated call extensions in mobile ads starting on February 6th.

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1-05
At last! AdWords Managed Accounts can now share negative keyword lists across accounts.

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