Eye-catching Creative: The Art of Shaving & Lincoln

Eye-catching print from a recent campaign from The Art of Shaving 

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"Evolution needs a gentle reminder every morning." Strong design with a great use of space and product, with a tagline that lightly tugs at the laugh lines.

The TV spot of the season, from Lincoln

There was no doubt in the mind of the creatives behind this ad that it would be spoofed, imitated, and would indeed go viral. Of course, when you have Matthew McConaughey on the screen for sixty seconds, you have a little bit of insurance. 

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