We define Branding as a product, service or destination’s distinction expressed consistently over time. We apply our proprietary branding Suite that defines a brand's distinction within the company, among the competition and constituency.
Pinpointing specific social media channels heavily trafficked by prospect and loading them with fresh, relevant engaging content (information, video, ads, facts, inspirational quotes, etc.) relating to interest they want to share.
This disciplined brand-centric approach to Digital Marketing and Brand Content Development exceeds national results statistics, driving higher-quality traffic to the website 49%-156%, depending upon the media channel.
This is where it either happens or it doesn’t. It all comes down to the message in front of your prospect: Does it touch their emotions? If not, it’s not worth the ink or pixels it's written with. This is where The Goss Agency excels, taking a brand supporting fact and communicating it in a manner that makes your prospect laugh, smile, think, and feel.
We keep in mind whether digital or print it is the vehicle of the message, not just the message by itself. We ascertain the most cost effective means to communicate our client's brand. We are particularly aware of context, tracking, reach and frequency balance, and media integration.
We begin with the client objectives and then define what intelligence is missing to effectively inform our effort. We design a research program from our suite of research tools, which includes other research tools found during an industry scan, stakeholder interviews, quantitative and qualitative studies, including a suite of proprietary research tools specifically designed for ascertaining the most compelling brand distinction for our clients.